Innovatrics Updates Its Branding

With the launch of new web and updated branding, Innovatrics is opening a new chapter. Initially offering complex biometric identification systems used for criminal investigation, border control and elections, it has gradually evolved beyond these applications. As real-world interactions move online, Innovatrics sees itself as a provider of much needed instant trust. With its biometric expertise, the company is making digital interactions safe and secure by authenticating individual identity and providing digital access to services in many sectors from shopping to banking to social services.

“In our search for a bigger vision, we have realized that while we might be a tech company, our products are very human. They secure trust between people. Thanks to biometrics, trust can be achieved like never before. Instantly. And that’s what we are building – a world where nobody needs to be frisked, wait for paperwork and confirm who they are,” says Jan Lunter, founder and CEO of Innovatrics.

We have the technology to make sure all interactions are safe. We have the ability to design experiences that change the way people vote, loan money, or pass through airports. Once people can trust other people instantly, it doesn’t just make them feel good. It creates tangible and measurable benefits. It saves time and energy. It cuts costs. It increases revenue. The positive impact is there for everyone to reap.

The new website and logo are just the start of the changes that we have been preparing in the past months. In these new projects, our aim will be to communicate not the technology itself, but rather the positive impacts it can have on people and the challenges they face. This human side of biometrics is underlining the shift that Innovatrics has been undergoing in the past months – a shift from a technology provider to the provider of solutions.