While Innovatrics is a tech company, its products are very human, securing trust between people, explains Innovatrics CEO Jan Lunter.
With its updated branding, Innovatrics is opening a new chapter. Initially offering complex biometric identification systems used for criminal investigation, border control and elections, it has gradually evolved beyond these applications. As real-world interactions move online, Innovatrics sees itself as a provider of much needed instant trust. With its biometric expertise, the company is making digital interactions safe and secure by authenticating individual identity and providing digital access to services in many sectors from shopping to banking to social services.
“In our search for a bigger vision, we have realized that while we might be a tech company, our products are very human. They secure trust between people. Thanks to biometrics, trust can be achieved like never before. Instantly. And that’s what we are building – a world where nobody needs to be frisked, wait for paperwork and confirm who they are,” Jan Lunter, the CEO and founder of Innovatrics, explains.
We have the technology to make sure all interactions are safe. We have the ability to design experiences that change the way people vote, loan money, or pass through airports. Once people can trust other people instantly, it doesn’t just make them feel good. It creates tangible and measurable benefits. It saves time and energy. It cuts costs. It increases revenue. The positive impact is there for everyone to reap. It’s a win-win.
Starting with the new website, we plan to offer much more content and industry events that explain the irreplaceable role of trust in the increasingly more digital world.
In providing services to the emerging clientele that embraced the digital world using trusted biometric solutions, Innovatrics is relying on the acumen of its partners dealing with international companies. In its 16 years of existence, Innovatrics has supplied over 500 projects spread across distinct business applications, enrolling over 1 billion identities in almost every country in the world.