Cookie Policy

COOKIE POLICY

A cookie is a small text file that a website stores on your computer or mobile device when you visit the website. This cookies policy covers also the use of technologies similar as cookies (e.g. pixels).

It is important to distinguish between

Session cookies are temporary cookie files, which are erased when you close your browser. On the other hand, persistent cookies stay in one of your browser’s subfolders until you delete them manually or your browser deletes them based on the duration period contained within the persistent cookie’s file.

In addition, taking into account a purpose for which cookies are used, there are:

Our website uses the following cookies:

NECESSARY COOKIES

NamePurposeDurationProviderSafeguards (when data are sent to a third country)
rc::a rc::b rc::cdistinguishes between humans and bots.Persistent Session Sessiongoogle.comhttps://privacy.google.com/businesses/controllerterms/mccs/
what-intentdetermines the device used to access the web site. Allows the web site to be formatted accordinglySessionInnovatrics.com 

STATISTICS

NamePurposeDurationProviderSafeguards
__utmzCollects data on where the user came from, what search engine was used, what link was clicked and what search term was used. Used by Google Analytics179 daysInnovatrics.comhttps://support.google.com/analytics/answer/3379636?hl=en To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
_dc_gtm_UA-#Used by Google Tag Manager to control the loading of Google Analytics script tag1 dayInnovatrics.comhttps://support.google.com/analytics/answer/3379636?hl=en To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
_gais used to generate statistical data on how the visitor uses the web site2 yearsInnovatrics.com 
_gatUsed by Google Analytics to throttle request rate1 dayInnovatrics.comhttps://support.google.com/analytics/answer/3379636?hl=en To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
_gidis used to generate statistical data on how the visitor uses the web site1 dayInnovatrics.com 
_hjAbsoluteSessionInProgresscounts how many times a web site has been visited by different visitors1 dayInnovatrics.com 
_hjidobtains data on visitor behaviour for statistical purposes1 yearInnovatrics.com 
_hjTLDTestdetects the SEO-ranking for the current websiteSessionInnovatrics.com 
Collect   (pixel)Used to send data to Google Analytics about the visitor’s device and behavior. Tracks the visitor across devices and marketing channelsSessiongoogle-analytics.comhttps://support.google.com/analytics/answer/3379636?hl=en To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.[btlaw2] 

MARKETING

Allow

NamePurposeDurationProviderSafeguards
_fbpUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers3 monthsInnovatrics.comhttps://www.facebook.com/legal/terms/page_controller_addendum
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency  3 monthsInnovatrics.comhttps://privacy.google.com/businesses/controllerterms/mccs/
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behaviour across websitesSessiongoogle.comhttps://support.google.com/adspolicy/answer/54817?hl=en https://privacy.google.com/businesses/controllerterms/mccs/
frUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers3 monthsFacebook.comhttps://www.facebook.com/legal/terms/page_controller_addendum
IDEUsed by Google DoubleClick to register and report the web site user’s actions after viewing or clicking on one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.1 yearDoubleclick.nethttps://policies.google.com/privacy?hl=en-US https://privacy.google.com/businesses/controllerterms/mccs/
ls_smartpushUsed to track visitors on multiple web sites, in order to present relevant advertisement based on the visitor’s preferences2 monthsInnovatrics.com 
NIDidentifies a returning user’s device. The ID is used for targeted ad.6 monthsgoogle.comhttps://privacy.google.com/businesses/controllerterms/mccs/
pagead/1p-user-list/#Tracks if the user has shown interest in specific products or events across multiple web sites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between web sites.Sessiongoogle.comhttps://privacy.google.com/businesses/controllerterms/mccs/
test_cookie  Used to check if the user’s browser supports cookies1 daydoubleclick.nethttps://policies.google.com/privacy?hl=en-US https://privacy.google.com/businesses/controllerterms/mccs/
trUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisersSessionFacebook.com 

According to Sec. 55 par. 5 of the Slovak Act no. 351/2011 Coll. on electronic communications, the use of the relevant settings of a web browser or other computer program is also considered as consent for the purpose of storing or accessing information stored on the user’s terminal device.

You can set your browser to notify you when you receive a new cookie, or block the cookies completely. Learn more about how cookies can be managed by the most used browsers:

Google Chrome

https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en

Microsoft Edge

https://support.microsoft.com/sk-sk/help/4468242/microsoft-edge-browsing-data-and-privacy-microsoft-privacy

Mozilla Firefox

https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

Microsoft Internet Explorer

https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies

Opera

https://help.opera.com/cs/latest/

Apple Safari

https://support.apple.com/en-gb/safari

THE CONTROLLER AND ITS CONTACT INFORMATION

Innovatrics, s.r.o.,

with its registered seat at: Pri vinohradoch 82, 831 06 Bratislava, Slovak Republic,

ID No.: 36 280 712, registered in the Commercial Register of District Court Bratislava I, Section Sro, File No. 39481/B.

If you want to communicate with us about personal data protection issues, please use the following contacts:

For more details about your rights, please refer to our Privacy Policy.

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We may change or modify this COOKIE POLICY at any time, in particular with regard to legislative changes in the area of personal data protection which may be adopted in the future. If we do so, we will inform you accordingly.